News

02/20/2008 - ShowroomScan.com launches

April 2007 - Pocket PC scanning released

Our new Pocket PC system offers a host of features not previously available on older handheld scanner software.

01/02/2004 - We are proud to annouce the release of OrderMaster WebTransfer.

WebTransfer is an integrated product that allows your office to update product and pricing data to your reps directly through the internet! When your rep logs in, WebTransfer automatically informs the rep if there is updated information for them to download to their OrderMaster software.

Additionally, WebTransfer lets reps upload EDI headers, EDI summaries, and call lists ... and can be customized to transfer any other information critical to your company's needs. The information is all collected on the web server, and packaged for easy download by your home office whenever you wish.

To find out more about how OrderMaster WebTransfer can help organize and coordinate your sales efforts, call Steve Cunningham at 404-307-7106.

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01/01/2004 - The talents of Steven A. Cunningham, the original developer and founder of OrderMaster, are being brought back to the product effective today.

Steve assumed the reigns as President of SFATEK, and is looking forward to showing OrderMaster customers a renewed commitment to customer service, product quality, and product support. Having dealt with Steve myself for some time now, I can testify to his high level of commitment to his customers. Steve doesn't have to strive for a high level of professionalism in his business, he just lives it.

Alex Xie is retaining his responsibilties as Chairman and CEO of SFATEK, and is solidly behind Steve's initiatives to make sure OrderMaster remains the premier software in its field.

01/10/2003 - SFA Technologies releases latest version 6.0. We have again added new and improved functions to this release with support for Windows XP/2k

06/01/2002 - SFA Technologies is proud to announce the latest release of OrderMaster 5.0 and FieldMaster 5.0. We have tirelessly added features and new functions to improve the order taking experience. Below are some of the added features that might be of benefit to you in this major release.

OrderMaster

Data transfer console to send and receive data from different OrderMaster systems made easy.

Increased palm speed with an upgraded scan engine.

Take multiple orders on each palm with the NEW tagging function.

Choose from a variety of order printout forms. The standard printout no longer binds you.

Intuitive use of bill-to and ship-to addresses changes or additions.

Detailed User manual for both OrderMaster and FieldMaster in Microsoft PowerPoint.

Improved Fast Order. You now can add both end of order comments, ship-to dates, cancel dates or even link a new ship-to to a bill-to. All from the same screen.

Added a host of new reports that you can choose from. These reports are generated from customers’ requests.

Improved backup and recovery, palm management, and barcode printing capabilities.

FieldMaster

Easier communication with the main computer with only 2 buttons to choose from. “Send to office” or “Receive from Office”

Less buttons and menu options that would confuse the users.

3 button access to update the palm pilot with the latest information for your field force.

Faster and more reliable response from the desktop as well as the palm.

06/07/2001 - National Marketing Services (NMS) is a professional merchandising company that offers in-store merchandising services to retailers like Toys R Us, OfficeMax, and Staples. For instance, NMS’ field representatives set up displays and manage the inventory of Disney videos in Toys “R” Us stores. Until recently, NMS field representatives were gathering merchandising and inventory data and recording it using pencil and paper. The representatives were then faxing the information or using the company’s interactive voice response (IVR) system to send the information to NMS’ home office. There, the data was manually entered into the company’s database. Some of NMS’ customers were requesting a faster turn-around-time of their information. Consequently, NMS started looking for an electronic solution to accommodate its customers’ request and alleviate its paperwork headache.

Capitalize On Others’ Mistakes

SFA Technologies, a software developer and systems integrator, heard about NMS’ need for an automated system through a business associate. At the time, NMS was using another integrator’s solution that was ineffective due to its inability to accurately gather and transfer data. SFA approached NMS and demonstrated that its solution–MarketMaster was a viable one. SFA outfitted NMS’ field representatives with Symbol’s SPT 1700 handheld computers that run SFA’s tailored handheld data capture software. “Our software applications can run on multiple platforms but we chose Symbol’s product because of its integrated scanning capability,” said Alex Xie, founder of SFA. Once NMS’ field representatives gather their information, they attach a snap on modem to the SPT 1700 device. The data is then transferred to a common database center on the main server via the Internet. (The database center can be located on SFA’s server or on the customer’s server.)

Customize Retail Application

To date, the pilot program of 25 Disney field Reps has been successfully finished. Those reps are using the handheld devices to scan and gather video merchandising and inventory information at Toys “R” Us stores and send it to home office. SFA is currently finishing up market tests and beginning field implementation with representatives for NMS’ office furniture store and home improvement superstore clients.

The full roll out program for 500 NMS field representatives should be done by Q3, 2001. “It takes anywhere from tow to eight weeks to complete the market tests. We give the field representatives an opportunity to tell us if anything needs to be changed or added to the application,” said Xie. “Once we make the necessary changes, the devices are rolled out a region at a time. The entire installation takes about four months.”

Speed Saves Time

According to Xie, NMS is able to save a significant amount of time using the handheld solution. “Field representatives can get their data back to the database center a lot faster than they did when they were faxing and phoning the information in,” said Xie. “It gives them more time to spend on meeting clients’ individual needs.” In addition, NMS saves time and cuts labor costs by eliminating the need to hand key information into the database, which also results in fewer errors.

*Maintain Designated Selling Space and Packing Out

*Merchandise

*Shelf & Item Signing/Tagging, and Price Verification

*Address Inventory Inconsistencies

*Set Priority Locations

*Cross Merchandise Product

*Provide Product Knowledge Training

*Place and Maintain Approved Point of Sale Materials

*Handle Procedures for Defective and Damaged *Merchandise

*Provide Category Merchandising

*Provide Customized Action-Oriented Reporting

*Provide Web Site Reporting Retrieval

*Implement Special Projects

*Reset/New Store Sets/Remodels

*Markdowns/Price Changes

*New Product Changes/Recalls/Retrofits

*Rotate Inventory

*Sticker Merchandise

*Repackage Existing Inventory

02/26/2001 - SFA Technologies today announces the release of the Enterprise version of OrderMaster software – OM Enterprise, a true multi-user, enterprise-wide mobile solution for the sales person taking orders at the customer site as well as at an order-writing trade show environment.

Among benefits provided by the OM Enterprise system include the fast movement of orders from the source into the back office environment – within minutes of taking an sales order or service reports anywhere in the country, that information can be in the OrderMaster database and linked into your accounting or ERP systems. Similarly, the field sales person receives updated information from corporate that can include inventory status, updated product information, customer information and other related information.

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May 1st 2000 - SFA Technologies, Inc., an innovator in Showroom and Field Sales automation, today announced the availability of Market Master, a service rep/call report tracking and reporting system. Market Master automates the paper-intensive process of checking inventory, managing stock and displays, taking surveys, evaluating special events, and providing this information back to the servicing company's customers. By capturing manager's signatures at the end of a call report, Market Master also provides verification of what and when services were provided.

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November 2, 1999 -OrderMaster has just released the first distribution version of FieldMaster, the order-taking solution for sales reps on the road. Economically priced and simple to use, FieldMaster lets you concentrate on the sales mission and forget about the computer. Call for evaluation software!

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October 20, 1999- The OrderMaster Tech and Sales staff have just gotten back from the High Point show in North Carolina, where OrderMaster was the(hit of the show ! A record number of users report overwhelming success in using OrderMaster to speed customers through the order-taking process more customers, more orders, in less time than ever before! And exhibitors who didn't yet have OrderMaster, but saw it at competitors booths, were crowding the OrderMaster sales force with requests for information!